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Best SEO Training in Lahore

Learn how to rank your website at the top of search engines like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website then come to learn Best SEO Training In Lahore.

digital marketing course in lahore

PHYSICAL CLASSES

Experience classroom learning with our physical classes, featuring face-to-face interactions, a structured schedule, and hands-on activities for best educational experience.

ONLINE CLASSES

Our online platform offers an immersive learning environment, designed to fit your busy schedule, with expert instructors and a wide range of courses.

RECORDED LECTURES

With recorded lectures, students can enhance their understanding of the subject matter by accessing course materials anytime, anywhere catching up on missed classes.

WEEKDAYS and WEEKENDS
Morning and evening

WORDPRESS + SEO

Mentorship + Internship

Introduction Of Best SEO Training In Lahore 

Search engines like Google, MSN, Bing, etc. have billions of searches, and if your website is not ranked then you will lose a lot of free traffic every second. Search Engine Optimization (SEO) is a process in which you optimize your website with ON-Page Optimization and use some techniques of OFF-Page Optimization to rank your website on a keyword. Join Ideoversity IT Training Institute in Pakistan.

Search Engine Optimization is more complex than ever in 2022. It takes more than just building links, creating any new content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand. You need to keep track and understand new emerging trends.

Search Engine Optimization is not only about search engines, but Good Search Engine Optimization starts to improve the user experience and usability of a website. SEO is good for the Social Media Marketing Promotion of your website and also increases the website’s trust. If you provide unique content that deserves to rank for the right keywords, your traffic can snowball (google dancing) over time, whereas advertising needs continuous funding to send traffic to your site.

Search engines are getting smarter, but they still need our help. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

To sum up, if you follow Search Engine Optimization factors and strategies, you can increase your website traffic and revenue with On-Page Optimization and OFF-Page Optimization.

If you are not familiar with SEO Strategies, don’t worry. Ideoversity IT Training Institute in Pakistan is the best place to learn professional skills. Lahore Arfa IT Training Institute provides Best SEO Training in Lahore & complete information about SEO strategies and techniques with Web Development through WordPress.

In 2020, there were 6.9 billion searches on Google every day, by using SEO and ranking on Google you can reach billions of active users. Just imagine your business reaching 1 billion active users generating business through Google can be quite easy. Learn Best SEO Training In Lahore and start generating free traffic

If you think that you will become the Best SEO expert in Pakistan and achieve your goals about your planning for an SEO Expert then this platform is your best preference. Ideoversity is the Best Training Institute for SEO in Pakistan because this course aims to improve your skills to a higher extent. For this, learn MOZ and Google algorithm updates. Most website users have a limited understanding of SEO, so you often only need to get the basics right to succeed.

    5 Fundamental Steps to SEO Success | (Ideoversity)

    1. Figure out what your customers are searching for
    2. Optimize your web pages for your target keyword
    3. Understand both search engines and humans

    The objective of the SEO Training In Lahore is to:

    • Learn how to generate leads and sales from search engine optimization
    • Understanding the basics of Search Engine Advertising
    • Learning marketing techniques used by big brands.
    • Determining keywords and targeting your audience
    • Working on live SEO projects
    • Hands-on experience with WordPress Installing, updating, managing, creating users, and using WordPress
    • Determining white hat, black hat, and gray hat SEO techniques
    • Working on Pay Per Click Ads (Adwords)

    AFTER THIS COURSE, SKILLS OUTCOMES (Ideoversity)

    • Website Development
    • Website Design
    • WordPress Management
    • Keyword Research
    • On-page SEO
    • Off-page SEO
    • Technical SEO
    • Link Building
    • UI & UX
    • PPC Ads
    • Web 2.0
    • Display Ads

    Who Should Join Best SEO Training In Lahore (Ideoversity)

    Business Owner – To increase online sales and profits by 10X
    Students – Learn the most demanding skill and start freelancing
    Professionals – Upgrade your portfolio and have more opportunities.
    Influencers, Bloggers, and YouTubers – Reach more fans ever than before.
    House Wives – Stay home, start freelancing, and earn
    Marketing and sales Professionals – who want to rank in search engines
    Website Designer and Developers – to earn more via SEO
    Affiliate Marketers – to rank on highly searched keywords and earn more sales
    Marketing Companies – to rank on highly searched keywords and earn more sales
    Link Builders – hands-on experience in link building, The staff of small, medium, and large companies or law firms
    Freelancers – to offer demanding SEO services.

    Modules

    WordPress Modules

    WordPress Introduction

    • Get Started With WordPress • Basics Of WordPress, Theme, And Plugin • What Is the Post? • Creating And Administering Posts • How To Use Themes • Plugins & Widgets • Inserting Hyperlinks • Media Library • Creating Users • Configuring Website settings • Themes And Plugins • Adding A Slideshow • Adding Social Media Buttons • Handling Footer • Backing Up The Website • How To Work On DIVI • Widgets & Sidebar & Menus

    SEO Modules

    What Is Search Engine Optimization? • Keywords Research • How To Be Search Engine Friendly • On-Page SEO • UI And UX According To SEO • Technical SEO • Mobile Web Crawling • Link Building • Local SEO • Off-Page Optimization • SEO Site Audit • Web 2.0 And The Power Of Little Things • Display Advertising • Campaign Creation AdWords • Algorithm Updates

    Course Outline Search Engine Optimization

    What Is Search Engine Optimization?

      • Definition
      • Glossary
      • Search Engines And Directories
      • How Search Engines Work
      • Crawlers, Robots, Spiders
      • Algorithms
      • Search Engine Indexing
      • Ranking
      • Directories
      • Websites Architecture
      • Static Pages
      • Dynamic Pages
      • History (Google, Bing, Yahoo, Ask, Baidu, etc.)
      • Development & Growth of Search Engines in a Cyber
      • Type of Marketing
      • Pull Marketing
      • Purpose of SEO
      • How Google’s Search Engine Works
      • Basics of SEO
      • Terminology Cycle of Search Engine (How it Works)
      • Table of SEO Success Factors
      • What is ranking on Google?
      • Advantages of high Ranking KEYWORDS RESEARCH
      • What are keywords?
      • Purpose of keywords in Website’s marketing
      • Uses of Keyword Researching Tools (Search Volumes, Competition, Business Priority)
      • Keyword Planner tool And other 3rd part online tools and
      • Mapping Keywords to Website Pages
      • Segregation of High and Low-Priority Keywords
      • Primary Keywords Secondary Keywords LSI Keywords
      • Competitive Keywords Also
      • Create an Excel File of keywords
      • Uses of formulas to get the best and main (Business matching keywords) Search Engine Optimization How to be Search Engine Friendly.
      • Page Coding
      • Managing Spiders/Robots
      • Crawlability
      • Rewriting Pages
      • Subdomains
      • Theme Pyramids
      • Useful Links On-Page SEO
      • Two type of SEO = “On-Page” & “Off Page”
      • What is On-Page SEO?
      • Basics of HTML – Designing How to Use Keywords
      • Whole keyword report in On-Page SEO?
      • URL, Meta, Title, Description, Hi, and other headings
      • Algorithm of How to Use Keywords on Website’s Page
      • Which types of Images are used on the page?
      • ALT in the Images Crawling & Indexing
      • Difference between Crawling and Indexing
      • XML & HTML Sitemaps, How to make it? Robots.txt
      • Purpose of that file!
      • Algo of Robots file (best practices)
      • Anchor Text
      • Fundamental of Anchor Text
      • Complete Case study of Anchor Text
      • Activate Windows
      • Internal Linking
      • How to prioritize the other web pages?
      • Analyze with the Tools
      • Google Search Console & Bing Webmaster UI/UX According To SEO
      • How to make friendly web design & architecture?
      • Thinking of good UI and designing a website (goals & conversion models)
      • How to show your content and where?
      • Improving UI/UX for Technical SEO
      • URL Architecture
      • Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
      • How to fix it according to Google’s Standard Broken Links
    • Test and improve page speed Mobile web crawling
    • Structured data usage & optimization
    • AMP configuration
    • Check indexing
    • Make sure important resources are crawlable
    • Audit internal links
    • Review your sitemap LINK BUILDING
    • What is link building?
    • Purpose of backlinks?
    • Types of Backlinks
    • Do follow link and no follow link LINK BUILDING (OFF-PAGE SEO)
    • Normal “BL (com)
    • Ranks (singles, measurement, check, and balance)
    • How to prioritize the Backlinks?
    • According to Google
    • Keyword Ranking
    • Competitor Research LOCAL SEO
    • SEO Strategies for Localized Businesses

    Course Outline WordPress

    • WordPress Introduction
    • What is WordPress?
    • Why use WordPress? How can WordPress help me?
    • How much does WordPress cost?
    • How/where do I get WordPress?

    Get Started with WordPress

    • Difference between wordpress.com and wordpress.org 
    • How to download WordPress 
    • Installing WordPress from scratch 
    • Creating & Connecting Database 
    • Changing your password

    Basics of WordPress, THEME, AND PLUGIN

    • WordPress dashboard basic 
    • Understanding Version, Release, and Modification Updates
    • How to update WordPress, Theme, and Plugin.
    • How to find the latest WordPress release
    • Difference between HTTP and HTTPS

    What is the post?

    • Your first post basics 
    • Post Details 
    • Working with photos 
    • Working with videos 
    • Categories & slugs

    CREATING AND ADMINISTERING POSTS

    • Setting Up Categories and Tags 
    • Understanding Title and Content Areas 
    • Configuring the Publish Area 
    • Setting the Featured Image

    Themes

    • What is the theme? 
    • Folder Strategy 
    • Finding a great theme 
    • Theme directories 
    • Paid themes 
    • Installing a theme, ways & techniques

    Plugins

    • What are plugins? 
    • Folder & File Strategy 
    • Finding plugins 
    • Plugin directory 
    • Plugin search 
    • Installing plugins – ways & techniques

    Widgets

    • What is a sidebar?
    • What are sidebar widgets?
    • Choosing and installing sidebar widgets
    • Adding links
    • Adding text and images
    • Header; how to make a beautiful header?
    • Using theme features
    • Using Static images and GIF files

    Inserting Hyperlinks

    • Inserting hyperlink to download file 
    • Inserting hyperlinks to External Websites 
    • Inserting Hyperlinks to an Internal Page 
    • Inserting an E-mail Address & Removing a Hyperlink

    Working with sliders

    • Working with Theme options 
    • Using Plugins Dynamicity & Possibilities

    Menus

    • Menus default options 
    • Theme default options 
    • Arranging multiple menus

    Media Library

    • Understanding the Default Width and Height Settings 
    • Understanding WordPress Image File Creation
    • Understanding the Default Month Year Folder Structure
    • Uploading and Managing Media Files

    Users

    • Add/edit users
    • User roles
    • How to delete users
    • What if a user is mistakenly deleted

    Configuring Website Settings

    • Configuring General Settings 
    • Configuring Reading Settings 
    • Configuring Permalinks

      THEMES AND PLUGINS

      • What is a Plugin?
      • How to download plugin 
      • Installing, Updating, and deleting the plugin 
      • Choosing a Theme Installing and Configuring a Theme 
      • Switching Between Themes 
      • Adding Menu, Media and Content to a Theme 
      • Administering, Upgrading and Maintaining Plugins
      • Example of how to use Plugins
      • Adding a Photo Gallery
      • Creating a Contact Form

      ADDING A SLIDESHOW

      • Uploading Images for Slideshow 
      • Using the Theme’s Built-in Slideshow Feature 
      • Installing a Slideshow Plugin 
      • Creating a Slideshow 
      • Adding the Slideshow to a Page 
      • Adding a Slideshow to a Sidebar

      ADDING SOCIAL MEDIA BUTTONS

      • Using a Plugin to Add Social Media Buttons
      • Adding Social Media Buttons to a Widget
      • Using the Theme’s Option to Add Social Media Button

      Footer

      • How to maintain Footer? 
      • Using widgets 
      • Static & gif images 
      • BACKING UP THE WEBSITE 
      • Installing a Plugin 
      • Creating a Backup 
      • Locating the Backup 
      • Downloading the Backup

      How to work on DIVI

      • How to install Divi Theme
      • How to use different components of Divi Theme
      • Understanding Divi Text Editor

      WIDGETS AND SIDEBARS

      • What is a Widget?
      • What is Sidebar?
      • Adding/Removing Widgets
      • Adding Text, Posts, Image,s and other types of widgets

      Course Outline Freelancing

        • Introduction to Freelancing
        • Difference between job and freelancing
        • Benefits of Freelancing
        • Lifestyle of a Freelancer
        • Challenges of Freelancing
        • Future of freelancing

      How to start freelancing

      • How to Identify Your Master Skill
      • 10 tips for picking your area of work
      • How to find most trending freelancing projects or services
      • How to find a platform to start
      • Why start freelancing with fiverr.com
      • Why start freelancing with upwork.com
      • Why start freelancing with 99design.com
      • Why start freelancing with freelancer.com
      • What are the payment methods available in Pakistan?

      Using Fiverr as a freelancing platform

      • Introduction to Fiverr
      • How Fiverr works for freelancers (sellers)
      • How Fiverr works for clients (buyers)
      • Types of skills that are most demanded
      • How to find your niche for Fiverr?
      • The Advantages & Disadvantages of Fiverr

      Profile creation and management

      • How to make an outstanding profile on Fiverr
      • How to write a bio
      • How to research competition
      • Which skill do you need to add on profile
      • Adding your education
      • Adding your experience and projects in a professional way
      • Connecting Fiver to other social media platforms for more reach
      • How to set up a payment method
      • What are the options available for payment in Pakistan
      • How to get more views on your gigs
      • Using a mobile application to maintain your response rate

      Creating your winning gig

      • Why people should buy it
      • Planning for value to the client
      • Create a gig on Fiverr
      • How to write the title that attracts an audience
      • How to design a thumbnail for Fiverr (Canva)
      • Writing description and details of your gig
      • How to add value-added services

      Getting clients (a lot of them)

      • How to get reviews of your clients
      • How to Get Promoted to a Level 1 Seller on Fiverr
      • Fiverr Rank System
      • Fiverr Platform Rules
      • Payment system
      • How to maintain your rating
      • How to communicate professionally on fiverr

      Final tips 

      • How to manage time
      • How to keep a balance between freelancing work and normal life
      • Understanding the tax models for freelancers