Digital Marketing Training in Lahore
The Digital Marketing Training in Lahore is designed to transform you into a software house with in-depth expertise in every branch of online marketing. Hands-on learning with live Best Digital Marketing Traning in Lahore, Pakistan
PHYSICAL CLASSES
Experience classroom learning with our physical classes, featuring face-to-face interactions, a structured schedule, and hands-on activities for the best educational experience.
ONLINE CLASSES
Our online platform offers an immersive learning environment, designed to fit your busy schedule, with expert instructors and a wide range of courses.
RECORDED LECTURES
With recorded lectures, students can enhance their understanding of the subject matter by accessing course materials anytime, anywhere catching up on missed classes.
WEEKDAYS & WEEKENDS
Morning and evening
Digital Marketing
Mentorship + Internship
Introduction of Best Digital Marketing Training In Lahore
The Ideoversity Training Institute has introduced a Digital Marketing Training in Lahore. Our vision is to serve talented students beyond their means. The Certified Digital Marketing training introduces you to effective internet marketing strategies and techniques to grow your business globally. We do Social Media Marketing, Pay Per Click, LinkedIn Marketing, Instagram Business, Facebook Ads Manager, Email Marketing, SMS Marketing, and Search Engine Optimization.
One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. And, if you are not applying this profitable platform, you are passing up an incredible marketing opportunity, as it makes it easy to spread the information about your product and mission.
Key Features of Best Digital Marketing Training In Lahore
- Industry-recommended learning path
- Exclusive access to Digital Marketing Experts
- Earn a specialist Certification on completion
- Covers 10+ digital marketing tools
- More than 250 hours of high-quality eLearning
WHY Best Digital Marketing Training In Lahore Is Booming?
- The Digital Marketing training industry is worth $68 billion and is growing at a 40% growth rate. (Simplilearn)
- Over 70% of the Pakistani audience is connected through a digital platform.
- 24% of entire spends will be Digital Media by 2020. (Simplilearn)
About the Course (Best Digital Marketing Training In Lahore)
The Digital Marketing Specialist training is designed to transform you into a software house with in-depth expertise in every branch of online marketing. Hands-on learning with live projects complements world-class course content in SEO, PPC, social media, and web analytics.
Salient Features
- Ideoversity Certificate
- Follow-Up Sessions
- Practical learning
- Learning Management System
- Internships/Jobs Opportunities
- Expert Mentorship
- Lifetime Support
- Career Counseling
Modules
Basics of Digital Media Marketing
- Marketing Research
- Digital Entrepreneurship
- Social Media Marketing & Advertising
- Website Development (WordPress)
- Search Engine Optimization
- App Store Optimization (ASO)
- Search Engine Advertising (PPC/AdWords)
- Web Analytics and Reporting
- Content Marketing
- Blogging & Google AdSense (Monetization)
- YouTube and Video Marketing
- Mobile Marketing
- Email Marketing and Automation
- Digital Marketing Planning Strategy
- Online Display Advertising
- Inbound Marketing Strategy
- Retargeting/Remarketing
- Leads Generation
- E-commerce Listing and Marketplace Selling
- Affiliate Marketing / Drop shipping
- Online Reputation Management (ORM)
- How to Become a Freelancer
- Photoshop
Basics of Digital Media Marketing
- Understanding the importance of social media
● Basics of Search Engine Marketing(SEM| Google AdWords)
● Concept of search engine optimization (SEO)
● Basics of Website Creation(WordPress)
● Learning about email marketing & automation
● Understanding web analytics
● Basics of Photoshop
Marketing Research
The Marketing Research Process
● How to make research Proposals
● Understanding Secondary Data
● How to create Hypotheses
● Exploratory and Observational Research
● Creating an audience
● Understanding the target audience interests
● Designs and Data Collection Approaches
● Descriptive and Causal Research Designs
● Measurement and Scaling
● Communicating Marketing Research Findings
● Designing of Questionnaire
Content Marketing
- What is content marketing
- Types of content marketing
- Leveraging content marketing
- Optimizing your content
- What is content marketing?
- Why it’s shared and how it works?
YouTube and Video Marketing
- Learning about video creation
& editing - Learn about your audience.
- Learn from your favorite
channels. - Upload and schedule your
videos. - Try YouTube advertising.
- Creation of a YouTube channel for
business. - Research your competition.
- Optimize your videos to get views.
- Optimize your channel to attract
followers.
Digital Entrepreneurship
● Understanding what is an entrepreneur?
● Introduction to Digital entrepreneur
● Importance of Digital entrepreneur
● Introduction of Digital entrepreneur platforms
● Understanding of improving business intelligence
● Learning methods to grow as Digital entrepreneur
● Social Media Marketing & Advertising
Introduction to Social Media Marketing
● How social media become the biggest source of marketing
● Famous social media platforms
● Types of Social Media
● Social Media Goals and Strategies
● Successful Social Media Case Studies
● Facts about social media marketing
● Why we need social media marketing
Build Your Brand on Social Media
● Introduction to digital media marketing
● Understanding inbound and outbound marketing
● Understanding the trends
Facebook Marketing
- Introduction to Facebook
- How to make a group
- Group marketing techniques
- How to stream live on Facebook
- Best Way to increase your Facebook Traffic & Generate Sales
- How to complete your profile
- Basic Facebook group setting
- How to handle the Facebook page
- How to integrate the app in Facebook
page - How to create reports of a Facebook page
Instagram Marketing
- Introduction to Instagram
- How make a business instagram account
- Increasing Your Content Engagement
- Name vs. Username
- Hashtags and Tags
- Captions
- Content planning
- What works on Instagram + common ideas
- Difference between Personal Profile and Business Accounts
- How to generate sales form Instagram
- The Instagram Engagement Algorithm
E-Commerce Listing and Marketplace Selling
- Introduction to e-commerce
- Learning about types of e-commerce
- Difference between marketplace
and e-commerce? - Understanding platform to sell online
- How to increase marketplace selling
Online Display Advertising
- Plan and create your website
- Lead Generation For Business
- SEM (Search Engine Marketing)
- Making money using Affiliate
Marketing - Content Marketing
- Ecommerce marketing
- Online Display advertising
- Email Marketing
- Google Analytics
- Complete SEO
- Make Money Using Ad sense
- How to write a convincing bio
- What is Influencer Marketing
- Calls to action
- Strategies for stories
How to Start Your Buisness
- Definition search engines and directories
- Crawlers, robots, spiders
- Search Engine Indexing
- Directories
- Static Pages
- History (Google, Bing, Yahoo,
Ask, Baidu etc.) - Type Of Marketing
- Purpose of SEO
- Basics of SEO
- Table Of SEO Success Factors
- What Is Ranking On Google?
- Glossary
- How search engines work
- Algorithms
- Ranking
- website architecture
- Dynamic Pages
Keywords Research
- What are Keywords?
- Uses of Keyword Researching
Tools (Search Volumes,
Competition, Business - Desktop Application
- Segregation of High and Low priority keywords
- Primary Keywords Secondary
Keywords LSI Keywords - Uses of formulas to get find the
best and main (Business
matching keywords) - Purpose of keywords in Website’s
marketing - Keyword Planner tool And other
3rd party online tools and - Mapping Keywords to Website
Pages - Competitive Keywords
- Create an Excel File of keywords
On-Page SEO
- Activate Windows
- How to prioritize the other web
pages? - Analyze with the Tools
OFF-Page SEO
- Fundamental of Anchor Text
- Google Search Console & Bing
Webmaster - Internal Linking
- Complete Case study of Anchor
Text - Purpose of backlinks?
- Do follow link and no follow link
- Anchor Text
- Types of Backlinks
- What is link building?
- App Store Optimization
- Online Reputation Management
- Mobile App Marketing
How To Start Freelancing
- How to identify your Master Skill
- How to find most trending
freelancing projects or services - Why start freelancing with
Upwork.com - Why start freelancing with
freelancer.com - 10 tips of picking your area of
work - How to find a platform to start
- Why start freelancing with fiverr.
com - Why start freelancing with
99design.com
Creating Your Winning Gig
- Why people should buy it
- Create a gig on fiverr
- How to design thumbnail for
fiverr (Canva) - How to add value added
services