Best SEO Training in Lahore

Learn how to rank your website at the top of search engines like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website then come to learn Best SEO Training In Lahore.

PHYSICAL CLASSES

Experience classroom learning with our physical classes, featuring face-to-face interactions, a structured schedule, and hands-on activities for best educational experience.

ONLINE CLASSES

Our online platform offers an immersive learning environment, designed to fit your busy schedule, with expert instructors and a wide range of courses.

RECORDED LECTURES

With recorded lectures, students can enhance their understanding of the subject matter by accessing course materials anytime, anywhere catching up on missed classes.

WEEKDAYS and WEEKENDS
Morning and evening

WORDPRESS + SEO

Mentorship + Internship

Introduction Of Best SEO Training In Lahore

Search engines like Google, MSN, Bing, etc. have billions of searches, and if your website is not ranked then you will lose a lot of free traffic every second. Search Engine Optimization (SEO) is a process in which you optimize your website with ON-Page Optimization and use some techniques of OFF-Page Optimization to rank your website on a keyword. Join Ideoversity IT Training Institute in Pakistan.

Search Engine Optimization is more complex than ever in 2022. It takes more than just building links, creating any new content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand. You need to keep track and understand new emerging trends.

Search Engine Optimization is not only about search engines, but Good Search Engine Optimization starts to improve the user experience and usability of a website. SEO is good for the Social Media Marketing Promotion of your website and also increases the website’s trust. If you provide unique content that deserves to rank for the right keywords, your traffic can snowball (google dancing) over time, whereas advertising needs continuous funding to send traffic to your site.

Search engines are getting smarter, but they still need our help. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

To sum up, if you follow Search Engine Optimization factors and strategies, you can increase your website traffic and revenue with On-Page Optimization and OFF-Page Optimization.

If you are not familiar with SEO Strategies, don’t worry. Ideoversity IT Training Institute in Pakistan is the best place to learn professional skills. Lahore Arfa IT Training Institute provides Best SEO Training in Lahore & complete information about SEO strategies and techniques with Web Development through WordPress.

In 2020, there were 6.9 billion searches on Google every day, by using SEO and ranking on Google you can reach billions of active users. Just imagine your business reaching 1 billion active users generating business through Google can be quite easy. Learn Best SEO Training In Lahore and start generating free traffic

If you think that you will become the Best SEO expert in Pakistan and achieve your goals about your planning for an SEO Expert then this platform is your best preference. Ideoversity is the Best Training Institute for SEO in Pakistan because this course aims to improve your skills to a higher extent. For this, learn MOZ and Google algorithm updates. Most website users have a limited understanding of SEO, so you often only need to get the basics right to succeed.

5 Fundamental Steps to SEO Success | (Ideoversity)

Figure out what your customers are searching for
Optimize your web pages for your target keyword
Understand both search engines and humans

The objective of the SEO Training In Lahore is to:

Learn how to generate leads and sales from search engine optimization
Understanding the basics of Search Engine Advertising
Learning marketing techniques used by big brands.
Determining keywords and targeting your audience
Working on live SEO projects
Hands-on experience with WordPress Installing, updating, managing, creating users, and using WordPress
Determining white hat, black hat, and gray hat SEO techniques
Working on Pay Per Click Ads (Adwords)

AFTER THIS COURSE, SKILLS OUTCOMES (Ideoversity)

Website Development
Website Design
WordPress Management
Keyword Research
On-page SEO
Off-page SEO
Technical SEO
Link Building
UI & UX
PPC Ads
Web 2.0
Display Ads

Who Should Join Best SEO Training In Lahore (Ideoversity)

Business Owner – To increase online sales and profits by 10X
Students – Learn the most demanding skill and start freelancing
Professionals – Upgrade your portfolio and have more opportunities.
Influencers, Bloggers, and YouTubers – Reach more fans ever than before.
House Wives – Stay home, start freelancing, and earn
Marketing and sales Professionals – who want to rank in search engines
Website Designer and Developers – to earn more via SEO
Affiliate Marketers – to rank on highly searched keywords and earn more sales
Marketing Companies – to rank on highly searched keywords and earn more sales
Link Builders – hands-on experience in link building, The staff of small, medium, and large companies or law firms
Freelancers – to offer demanding SEO services.

Modules

WordPress Modules

WordPress Introduction

• Get Started With WordPress • Basics Of WordPress, Theme, And Plugin • What Is the Post? • Creating And Administering Posts • How To Use Themes • Plugins & Widgets • Inserting Hyperlinks • Media Library • Creating Users • Configuring Website settings • Themes And Plugins • Adding A Slideshow • Adding Social Media Buttons • Handling Footer • Backing Up The Website • How To Work On DIVI • Widgets & Sidebar & Menus

SEO Modules

What Is Search Engine Optimization? • Keywords Research • How To Be Search Engine Friendly • On-Page SEO • UI And UX According To SEO • Technical SEO • Mobile Web Crawling • Link Building • Local SEO • Off-Page Optimization • SEO Site Audit • Web 2.0 And The Power Of Little Things • Display Advertising • Campaign Creation AdWords • Algorithm Updates

Course Outline Search Engine Optimization

What Is Search Engine Optimization?

- Definition
- Glossary
- Search Engines And Directories
- How Search Engines Work
- Crawlers, Robots, Spiders
- Algorithms
- Search Engine Indexing
- Ranking
- Directories
- Websites Architecture
- Static Pages
- Dynamic Pages
- History (Google, Bing, Yahoo, Ask, Baidu, etc.)
- Development & Growth of Search Engines in a Cyber
- Type of Marketing
- Pull Marketing
- Purpose of SEO
- How Google’s Search Engine Works
- Basics of SEO
- Terminology Cycle of Search Engine (How it Works)
- Table of SEO Success Factors
- What is ranking on Google?
- Advantages of high Ranking KEYWORDS RESEARCH
- What are keywords?
- Purpose of keywords in Website’s marketing
- Uses of Keyword Researching Tools (Search Volumes, Competition, Business Priority)
- Keyword Planner tool And other 3rd part online tools and
- Mapping Keywords to Website Pages
- Segregation of High and Low-Priority Keywords
- Primary Keywords Secondary Keywords LSI Keywords
- Competitive Keywords Also
- Create an Excel File of keywords
- Uses of formulas to get the best and main (Business matching keywords) Search Engine Optimization How to be Search Engine Friendly.
- Page Coding
- Managing Spiders/Robots
- Crawlability
- Rewriting Pages
- Subdomains
- Theme Pyramids
- Useful Links On-Page SEO
- Two type of SEO = “On-Page” & “Off Page”
- What is On-Page SEO?
- Basics of HTML – Designing How to Use Keywords
- Whole keyword report in On-Page SEO?
- URL, Meta, Title, Description, Hi, and other headings
- Algorithm of How to Use Keywords on Website’s Page
- Which types of Images are used on the page?
- ALT in the Images Crawling & Indexing
- Difference between Crawling and Indexing
- XML & HTML Sitemaps, How to make it? Robots.txt
- Purpose of that file!
- Algo of Robots file (best practices)
- Anchor Text
- Fundamental of Anchor Text
- Complete Case study of Anchor Text
- Activate Windows
- Internal Linking
- How to prioritize the other web pages?
- Analyze with the Tools
- Google Search Console & Bing Webmaster UI/UX According To SEO
- How to make friendly web design & architecture?
- Thinking of good UI and designing a website (goals & conversion models)
- How to show your content and where?
- Improving UI/UX for Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
- How to fix it according to Google’s Standard Broken Links

Test and improve page speed Mobile web crawling
Structured data usage & optimization
AMP configuration
Check indexing
Make sure important resources are crawlable
Audit internal links
Review your sitemap LINK BUILDING
What is link building?
Purpose of backlinks?
Types of Backlinks
Do follow link and no follow link LINK BUILDING (OFF-PAGE SEO)
Normal “BL (com)
Ranks (singles, measurement, check, and balance)
How to prioritize the Backlinks?
According to Google
Keyword Ranking
Competitor Research LOCAL SEO
SEO Strategies for Localized Businesses

Course Outline WordPress

WordPress Introduction
What is WordPress?
Why use WordPress? How can WordPress help me?
How much does WordPress cost?
How/where do I get WordPress?

Get Started with WordPress

Difference between wordpress.com and wordpress.org
How to download WordPress
Installing WordPress from scratch
Creating & Connecting Database
Changing your password

Basics of WordPress, THEME, AND PLUGIN

WordPress dashboard basic
Understanding Version, Release, and Modification Updates
How to update WordPress, Theme, and Plugin.
How to find the latest WordPress release
Difference between HTTP and HTTPS

What is the post?

Your first post basics
Post Details
Working with photos
Working with videos
Categories & slugs

CREATING AND ADMINISTERING POSTS

Setting Up Categories and Tags
Understanding Title and Content Areas
Configuring the Publish Area
Setting the Featured Image

Themes

What is the theme?
Folder Strategy
Finding a great theme
Theme directories
Paid themes
Installing a theme, ways & techniques

Plugins

What are plugins?
Folder & File Strategy
Finding plugins
Plugin directory
Plugin search
Installing plugins – ways & techniques

Widgets

What is a sidebar?
What are sidebar widgets?
Choosing and installing sidebar widgets
Adding links
Adding text and images
Header; how to make a beautiful header?
Using theme features
Using Static images and GIF files

Inserting Hyperlinks

Inserting hyperlink to download file
Inserting hyperlinks to External Websites
Inserting Hyperlinks to an Internal Page
Inserting an E-mail Address & Removing a Hyperlink

Working with sliders

Working with Theme options
Using Plugins Dynamicity & Possibilities

Menus

Menus default options
Theme default options
Arranging multiple menus

Media Library

Understanding the Default Width and Height Settings
Understanding WordPress Image File Creation
Understanding the Default Month Year Folder Structure
Uploading and Managing Media Files

Users

Add/edit users
User roles
How to delete users
What if a user is mistakenly deleted

Configuring Website Settings

Configuring General Settings
Configuring Reading Settings
Configuring Permalinks

THEMES AND PLUGINS

What is a Plugin?
How to download plugin
Installing, Updating, and deleting the plugin
Choosing a Theme Installing and Configuring a Theme
Switching Between Themes
Adding Menu, Media and Content to a Theme
Administering, Upgrading and Maintaining Plugins
Example of how to use Plugins
Adding a Photo Gallery
Creating a Contact Form

ADDING A SLIDESHOW

Uploading Images for Slideshow
Using the Theme’s Built-in Slideshow Feature
Installing a Slideshow Plugin
Creating a Slideshow
Adding the Slideshow to a Page
Adding a Slideshow to a Sidebar

ADDING SOCIAL MEDIA BUTTONS

Using a Plugin to Add Social Media Buttons
Adding Social Media Buttons to a Widget
Using the Theme’s Option to Add Social Media Button

Footer

How to maintain Footer?
Using widgets
Static & gif images
BACKING UP THE WEBSITE
Installing a Plugin
Creating a Backup
Locating the Backup
Downloading the Backup

How to work on DIVI

How to install Divi Theme
How to use different components of Divi Theme
Understanding Divi Text Editor

WIDGETS AND SIDEBARS

What is a Widget?
What is Sidebar?
Adding/Removing Widgets
Adding Text, Posts, Image,s and other types of widgets

Course Outline Freelancing

- Introduction to Freelancing
- Difference between job and freelancing
- Benefits of Freelancing
- Lifestyle of a Freelancer
- Challenges of Freelancing
- Future of freelancing

How to start freelancing

How to Identify Your Master Skill
10 tips for picking your area of work
How to find most trending freelancing projects or services
How to find a platform to start
Why start freelancing with fiverr.com
Why start freelancing with upwork.com
Why start freelancing with 99design.com
Why start freelancing with freelancer.com
What are the payment methods available in Pakistan?

Using Fiverr as a freelancing platform

Introduction to Fiverr
How Fiverr works for freelancers (sellers)
How Fiverr works for clients (buyers)
Types of skills that are most demanded
How to find your niche for Fiverr?
The Advantages & Disadvantages of Fiverr

Profile creation and management

How to make an outstanding profile on Fiverr
How to write a bio
How to research competition
Which skill do you need to add on profile
Adding your education
Adding your experience and projects in a professional way
Connecting Fiver to other social media platforms for more reach
How to set up a payment method
What are the options available for payment in Pakistan
How to get more views on your gigs
Using a mobile application to maintain your response rate

Creating your winning gig

Why people should buy it
Planning for value to the client
Create a gig on Fiverr
How to write the title that attracts an audience
How to design a thumbnail for Fiverr (Canva)
Writing description and details of your gig
How to add value-added services

Getting clients (a lot of them)

How to get reviews of your clients
How to Get Promoted to a Level 1 Seller on Fiverr
Fiverr Rank System
Fiverr Platform Rules
Payment system
How to maintain your rating
How to communicate professionally on fiverr

Final tips

How to manage time
How to keep a balance between freelancing work and normal life
Understanding the tax models for freelancers