03041114840 info@ideoversity.com

Full Stack Digital Marketing

The Digital Marketing Course in Lahore is designed to transform you into a software house with in-depth expertise in every branch of online marketing. Hands-on learning with live Best Digital Marketing Course in Lahore, Pakistan

digital marketing course in lahore


Experience classroom learning with our physical classes, featuring face-to-face interactions, a structured schedule, and hands-on activities for best educational experience.


Our online platform offers an immersive learning environment, designed to fit your busy schedule, with expert instructors and a wide range of courses.


With recorded lectures, students can enhance their understanding of the subject matter by accessing course materials anytime, anywhere catching up on missed classes.

Morning and evening

Digital Marketing

Mentorship + Internship

Introduction of Best Digital Marketing Course In Lahore

The Ideoversity Training Institute has introduced a Digital Marketing Course in Lahore. Our vision is to serve talented students beyond their means. The Certified Digital Marketing course introduces you to effective internet marketing strategies and techniques to grow your business globally. We do Social Media Marketing, Pay Per Click, LinkedIn Marketing, Instagram Business, Facebook Ads Manager, Email Marketing, SMS Marketing, and Search Engine Optimization.

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. And, if you are not applying this profitable platform, you are passing up an incredible marketing opportunity, as it makes it easy to spread the information about your product and mission.

Key Features of Best Digital Marketing Course In Lahore

  • Industry-recommended learning path
  • Exclusive access to Digital Marketing Experts
  • Earn a specialist Certification on completion
  • Covers 10+ digital marketing tools
  • More than 250 hours of high-quality eLearning

WHY Best Digital Marketing Course In Lahore IS BOOMING?

  • The Digital Marketing training industry is worth $68 billion and is growing at a 40% growth rate. (Simplilearn)
  • Over 70% of the Pakistani audience is connected through a digital platform.
  • 24% of entire spends will be Digital Media by 2020. (Simplilearn)

About the Course (Best Digital Marketing Course In Lahore)

The Digital Marketing Specialist training is designed to transform you into a software house with in-depth expertise in every branch of online marketing. Hands-on learning with live projects complements world-class course content in SEO, PPC, social media, and web analytics.

Salient Features

  • Ideoversity Certificate
  • Follow-Up Sessions
  • Practical learning
  • Learning Management System
  • Internships/Jobs Opportunities
  • Expert Mentorship
  • Lifetime Support
  • Career Counseling


  1. Basics of Digital Media Marketing
  2. Marketing Research
  3. Digital Entrepreneurship
  4. Social Media Marketing & Advertising
  5. Website Development (WordPress)
  6. Search Engine Optimization
  7. App Store Optimization (ASO)
  8. Search Engine Advertising (PPC/AdWords)
  9. Web Analytics and Reporting
  10. Content Marketing
  11. Blogging & Google AdSense (Monetization)
  12. YouTube and Video Marketing
  13. Mobile Marketing
  14. Email Marketing and Automation
  15. Digital Marketing Planning Strategy
  16. Online Display Advertising
  17. Inbound Marketing Strategy
  18. Retargeting/Remarketing
  19. Leads Generation
  20. E-commerce Listing and Marketplace Selling
  21. Affiliate Marketing / Drop shipping
  22. Online Reputation Management (ORM)
  23. How to Become a Freelancer
  24. Photoshop


    Basics of Digital Media Marketing

    • Understanding the importance of social media
      ● Basics of Search Engine Marketing(SEM| Google AdWords)
      ● Concept of search engine optimization (SEO)
      ● Basics of Website Creation(WordPress)
      ● Learning about email marketing & automation
      ● Understanding web analytics
      ● Basics of Photoshop

    Marketing Research

    • The Marketing Research Process
      ● How to make research Proposals
      ● Understanding Secondary Data
      ● How to create Hypotheses
      ● Exploratory and Observational Research
      ● Creating an audience
      ● Understanding the target audience interests
      ● Designs and Data Collection Approaches
      ● Descriptive and Causal Research Designs
      ● Measurement and Scaling
      ● Communicating Marketing Research Findings
      ● Designing of Questionnaire

Digital Entrepreneurship

  • Understanding what is an entrepreneur?
    ● Introduction to Digital entrepreneur
    ● Importance of Digital entrepreneur
    ● Introduction of Digital entrepreneur platforms
    ● Understanding of improving business intelligence
    ● Learning methods to grow as Digital entrepreneur
  • Social Media Marketing & Advertising

Introduction to Social Media Marketing
● How social media become the biggest source of marketing
● Famous social media platforms
● Types of Social Media
● Social Media Goals and Strategies
● Successful Social Media Case Studies
● Facts about social media marketing
● Why we need social media marketing

Build Your Brand on Social Media
● Introduction to digital media marketing
● Understanding inbound and outbound marketing
● Understanding the trends

Facebook Marketing

  • Introduction to Facebook
  • How to make a group
  • Group marketing techniques
  • How to stream live on Facebook
  • Best Way to increase your Facebook Traffic & Generate
  • How to complete your profile
  • Basic Facebook group setting
  • How to handle the Facebook page
  • How to integrate the app in Facebook
  • How to create reports of a
    Facebook page

Instagram Marketing

  • Introduction to Instagram
  • How make a business instagram
  • Increasing Your Content
  • Name vs. Username
  • Hashtags and Tags
  • Captions
  • Content planning
  • What works on Instagram +
    common ideas
  • Difference between Personal Profile and Business Accounts
  • How to generate sales form
  • The Instagram Engagement
  • How to write a convincing bio
  • What is Influencer Marketing
  • Calls to action
  • Strategies for stories
  • How to Start Your Buisness
  • Definition search engines and directories
  • Crawlers, robots, spiders
  • Search Engine Indexing
  • Directories
  • Static Pages
  • History (Google, Bing, Yahoo,
    Ask, Baidu etc.)
  • Type Of Marketing
  • Purpose of SEO
  • Basics of SEO
  • Table Of SEO Success Factors
  • What Is Ranking On Google?
  • Glossary
  • How search engines work
  • Algorithms
  • Ranking
  • website architecture
  • Dynamic Pages
  • Keywords Research
  • What are Keywords?
  • Uses of Keyword Researching
    Tools (Search Volumes,
    Competition, Business
  • Desktop Application
  • Segregation of High and Low priority keywords
  • Primary Keywords Secondary
    Keywords LSI Keywords
  • Uses of formulas to get find the
    best and main (Business
    matching keywords)
  • Purpose of keywords in Website’s
  • Keyword Planner tool And other
    3rd party online tools and
  • Mapping Keywords to Website
  • Competitive Keywords
  • Create an Excel File of keywords
  • On-Page SEO
    • Activate Windows
    • How to prioritize the other web
    • Analyze with the Tools

    OFF-Page SEO

  • Fundamental of Anchor Text
  • Google Search Console & Bing
  • Internal Linking

  • Complete Case study of Anchor

  • Purpose of backlinks?

  • Do follow link and no follow link

  • Anchor Text

  • Types of Backlinks

  • What is link building?


      Content Marketing

      • What is content marketing
      • Types of content marketing
      • Leveraging content marketing
      • Optimizing your content
      • What is content marketing?
      • Why it’s shared and how it works?

      YouTube and Video Marketing

      • Learning about video creation
        & editing
      • Learn about your audience.
      • Learn from your favorite
      • Upload and schedule your
      • Try YouTube advertising.
      • Creation of a YouTube channel for
      • Research your competition.
      • Optimize your videos to get views.
      • Optimize your channel to attract

      E-Commerce Listing and Marketplace Selling

      • Introduction to e-commerce
      • Learning about types of e-
      • Difference between marketplace
        and e-commerce?
      • Understanding platform to sell
      • How to increase marketplace

      Online Display Advertising

      • Plan and create your website
      • Lead Generation For Business
      • SEM (Search Engine Marketing)
      • Making money using Affiliate
      • Content Marketing
      • Ecommerce marketing
      • Online Display advertising
      • Email Marketing
      • Google Analytics
      • Complete SEO
      • Make Money Using Ad sense
      • App Store Optimization
      • Online Reputation Management
      • Mobile App Marketing

      How To Start Freelancing

      • How to identify your Master Skill
      • How to find most trending
        freelancing projects or services
      • Why start freelancing with
      • Why start freelancing with
      • 10 tips of picking your area of
      • How to find a platform to start
      • Why start freelancing with fiverr.
      • Why start freelancing with

      Creating Your Winning Gig

      • Why people should buy it
      • Create a gig on fiverr
      • How to design thumbnail for
        fiverr (Canva)
      • How to add value added
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