Full Stack Digital Marketing

The Digital Marketing Course in Lahore is designed to transform you into a software house with in-depth expertise in every branch of online marketing. Hands-on learning with live Best Digital Marketing Course in Lahore, Pakistan

Introduction of Best Digital Marketing Course In Lahore

The Ideoversity Training Institute has introduced a Digital Marketing Course in Lahore. Our vision is to serve talented students beyond their means. The Certified Digital Marketing course introduces you to effective internet marketing strategies and techniques to grow your business globally. We do Social Media Marketing, Pay Per Click, LinkedIn Marketing, Instagram Business, Facebook Ads Manager, Email Marketing, SMS Marketing, and Search Engine Optimization.

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. And, if you are not applying this profitable platform, you are passing up an incredible marketing opportunity, as it makes it easy to spread the information about your product and mission.

Key Features of Best Digital Marketing Course In Lahore

• Industry-recommended learning path
• Exclusive access to Digital Marketing Experts
• Earn a specialist Certification on completion
• Covers 10+ digital marketing tools
• More than 250 hours of high-quality eLearning

MODULE

1. Basics of Digital Media Marketing
2. Marketing Research
3. Digital Entrepreneurship
4. Social Media Marketing & Advertising
5. Website Development (WordPress)
6. Search Engine Optimization
7. App Store Optimization (ASO)
8. Search Engine Advertising (PPC/AdWords)
9. Web Analytics and Reporting
10. Content Marketing
11. Blogging & Google AdSense (Monetization)
12. YouTube and Video Marketing
13. Mobile Marketing
14. Email Marketing and Automation
15. Digital Marketing Planning Strategy
16. Online Display Advertising
17. Inbound Marketing Strategy
18. Retargeting/Remarketing
19. Leads Generation
20. E-commerce Listing and Marketplace Selling
21. Affiliate Marketing / Drop shipping
22. Online Reputation Management (ORM)
23. How to Become a Freelancer
24. Photoshop

    OUTLINE

    Basics of Digital Media Marketing

    • Understanding the importance of social media
      ● Basics of Search Engine Marketing(SEM| Google AdWords)
      ● Concept of search engine optimization (SEO)
      ● Basics of Website Creation(WordPress)
      ● Learning about email marketing & automation
      ● Understanding web analytics
      ● Basics of Photoshop

    Marketing Research

    • The Marketing Research Process
      ● How to make research Proposals
      ● Understanding Secondary Data
      ● How to create Hypotheses
      ● Exploratory and Observational Research
      ● Creating an audience
      ● Understanding the target audience interests
      ● Designs and Data Collection Approaches
      ● Descriptive and Causal Research Designs
      ● Measurement and Scaling
      ● Communicating Marketing Research Findings
      ● Designing of Questionnaire

Digital Entrepreneurship

• Understanding what is an entrepreneur?
  ● Introduction to Digital entrepreneur
  ● Importance of Digital entrepreneur
  ● Introduction of Digital entrepreneur platforms
  ● Understanding of improving business intelligence
  ● Learning methods to grow as Digital entrepreneur
• Social Media Marketing & Advertising

Introduction to Social Media Marketing
● How social media become the biggest source of marketing
● Famous social media platforms
● Types of Social Media
● Social Media Goals and Strategies
● Successful Social Media Case Studies
● Facts about social media marketing
● Why we need social media marketing

Build Your Brand on Social Media
● Introduction to digital media marketing
● Understanding inbound and outbound marketing
● Understanding the trends

Facebook Marketing

• Introduction to Facebook
• How to make a group
• Group marketing techniques
• How to stream live on Facebook
• Best Way to increase your Facebook Traffic & Generate
  Sales

• How to complete your profile
• Basic Facebook group setting
• How to handle the Facebook page
• How to integrate the app in Facebook
  page
• How to create reports of a
  Facebook page

Instagram Marketing

• Introduction to Instagram
• How make a business instagram
  account
• Increasing Your Content
  Engagement
• Name vs. Username
• Hashtags and Tags
• Captions
• Content planning
• What works on Instagram +
  common ideas
• Difference between Personal Profile and Business Accounts
• How to generate sales form
  Instagram
• The Instagram Engagement
  Algorithm

Content Marketing

• What is content marketing
• Types of content marketing
• Leveraging content marketing
• Optimizing your content
• What is content marketing?
• Why it’s shared and how it works?

YouTube and Video Marketing

• Learning about video creation
  & editing
• Learn about your audience.
• Learn from your favorite
  channels.
• Upload and schedule your
  videos.
• Try YouTube advertising.
• Creation of a YouTube channel for
  business.
• Research your competition.
• Optimize your videos to get views.
• Optimize your channel to attract
  followers.

E-Commerce Listing and Marketplace Selling

• Introduction to e-commerce
• Learning about types of e-
  commerce
• Difference between marketplace
  and e-commerce?
• Understanding platform to sell
  online
• How to increase marketplace
  selling

Online Display Advertising

• Plan and create your website
• Lead Generation For Business
• SEM (Search Engine Marketing)
• Making money using Affiliate
  Marketing
• Content Marketing
• Ecommerce marketing
• Online Display advertising
• Email Marketing
• Google Analytics
• Complete SEO
• Make Money Using Ad sense